Thursday, August 5, 2010

The Backbone of Design: Type

Typography is one of my passions. In my opinion, it is the most important element in design. It can convey a message and a feeling all at once; the word being the message, and the font being the feeling.
I came a across a great website that celebrates the beauty of typography. Appropriately named, it displays signage, maps, print pieces and books of type, lettering and calligraphy.

Browse through some of their examples. Soon you'll notice artwork around you or on your drive home that you've mistook for plain ol' signs!

Amber Caldwell
Creative Director
Anchor Marketing and Design
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Last week I talked about branding and it's value to a company. Recognizing the logo (or ABC's example) is based on successful branding.

Here are the answers from last week's post: Acura, Bloomingdales, Coca-Cola, Disney, E! Entertainment, Facebook, Google, Hummer, iPhone, Jack Daniels, Kellogs, Lakers, Marie Claire, Nike, Oregon University, Paris Las Vegas, Quickbooks, Radisson, Sony, Infamous dropped "T" from The Beatles logo, Unilever, Vans, W hotels, Snow Leopard, YouTube, Z Gallerie.

posted by Jennifer Adams Design Group Blog @ 7:16 AM 


Blogger Suggestion Box said...

Thank you for this visual. I recently used it with my high school language arts classes in Mountain View. We are studying media and marketing in conjunction with propaganda and Orwell's Animal Farm.

November 1, 2011 at 3:23 AM  

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