Thursday, July 15, 2010

Judge a Wine by it's Label?

Have you ever purchased an item based on the packaging alone? Well, I am certainly guilty of that. I can't resist beautiful package design in general, and I could give you a million examples, but today, it's all about exquisite wine label design.

There is something about wine bottles that are particularly attractive. Walking down the aisle in the wine section of a store is much like being at an art gallery; so many pieces of artwork displaying great typography, illustration and branding.

Here are just a few of the great designs that have caught my eye:


#1: Root:1 bottle design on the left creates a root shape in the description text. #2: Sohne Vineyards created these wispy letters designating the types of wine while creating a strong branding. #3: B Frank is a crisp black and white label that allows you to write your own message after the text, "I'm only drinking with you because..." A great way for a consumer to interact, therefore more likely a repeat customer. #4: Logan displays an embroidered-looking label that stands out from the crowd. #5: Very Chic wine created these brilliant little vials of wine samples wrapped up in a box, maintaining the branding of their regular sized bottles.

Unfortunately I cannot give you any feedback on the contents of these beauties, but it could be beneficial to judge a wine by it's label!

Cheers!

Amber Caldwell
Creative Director
Anchor Marketing and Design


posted by Jennifer Adams Design Group Blog @ 8:26 AM 

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